Project was nominated for the 2014 Art Director's Club Award
Transmedia rebrand of AIA. The Data-Tec-Ture exhibition is an exploration into the symbiotic relationship that exists between architecture and data and how the visualization of this relationship can begin to tell a micro narrative of an individual architect's life and how it expanded and evolved over time. By combining these architects micro narratives we are presented with a macro understanding of how a city is born, how it is shaped, and how it is influenced by time, money, and trends.
Identity includes logo, generative logo, identity collateral, poster series, exhibition mailer & catalogs, website, iPad application, interactive exhibition title wall & data visualization table.